- Key Takeaways
- From 2025, Cadbury’s sharing bars will be packaged in 80% recycled plastics.
- The project aims to cover approximately 300 million sharing bars across the UK&I Cadbury core tablet portfolio.
- Selected collection points mean Cadbury's wrapper can be recycled back into packaging, creating a circular approach.
From 2025, Cadbury’s sharing bars will be packaged in 80% recycled plastics in a bid to reduce waste. The project aims to cover approximately 300 million sharing bars across the UK&I Cadbury core tablet portfolio.
That’s not just a wrap on chocolate; it’s a win for the planet, with Cadbury giving a second life to plastic waste. The project plans to cover around 300 million chocolate bars across Cadbury’s range in the UK and Ireland, meaning a LOT of plastic being rescued from a lonely landfill fate!
Cadbury’s New Recycled Packaging
Customers purchasing the chocolate will also have access to a new platform via a QR code on the packaging. This will showcase information on the sustainable packaging journey, and an explanation on mass balance:
“The mass balance principle means that we allocate an amount of recycled material that meets ISCC’s certification requirements, in order to produce the new Cadbury tablets packaging wrapped in 80% recycled plastic”.
Once finished, Cadbury’s wrapper can be turned back into packaging with their circular approach. This is through selected collection points, transported the waste to designated recycling facilities.
What Are The Benefits Of Recycled Flexible Plastic Packaging?
Reduction of Virgin Plastic: Recycled flexible packaging cuts down on the need for brand-new, “virgin” plastic. Less virgin plastic = less raw resources extracted, less pollution to our planet, and less energy-intensive processes utilised.
Lower Carbon Footprint: Producing recycled plastic uses less energy and creates fewer emissions than producing fresh plastic. So, every Cadbury wrapper made from recycled plastic is helping reduce greenhouse gases—and that’s a very sweet contribution.
Closing the Loop: By collecting, recycling, and reusing plastic waste in packaging, companies like Cadbury are paving the way to a circular economy, where plastic goes around and around instead of ending up in landfills or our oceans.
Setting an Example: When big brands like Cadbury commit to recycled plastic, it sends a powerful message. They’re telling the world (and other companies) that it’s possible, profitable, and absolutely essential to embrace sustainability.
We Recycle Plastic Waste
At Plastic Expert, we’re thrilled to see Cadbury’s big move toward a more sustainable future. If your business is looking to go green and join the recycled packaging trend, we’re here to help. We’re experts in collecting and recycling plastic waste, giving it a second chance (or third, or fourth) to become something useful instead of something harmful.
Ready to sweeten up your sustainability game? Get in touch with our team today to find out more about our recycling services. We collect a range of plastic waste types, along with cardboard, paper and even hazardous items.
