- Key Takeaways
- The new packaging for these devices uses 30% more recycled fiber, and 60% less ink.
- 90% of the devices Amazon launched in the U.S. in the past year were boxed in 100% recyclable device packaging.
Amazon has introduced new packaging for its devices, including the Echo, Kindle and Fire TV products. On a mission to boost sustainability, 90% of the devices Amazon launched in the U.S. in the past year were boxed in 100% recyclable device packaging.
The New Packaging: Recycled Fibers and Reduction In Ink
The new packaging for these devices uses 30% more recycled fiber, along with 60% less ink. Across their device product lines, Amazon averages 98% wood fiber-based materials in its packaging.
Key Features of the New Packaging:
Increased Recycled Fiber Content: The updated packaging incorporates, on average, 30% more recycled fiber, decreasing reliance on virgin tree-based and bleached fibers. This shift means more materials that have already been recycled by consumers are being utilised, promoting a circular economy.
Reduction in Ink Usage: By using 60% less ink, the packaging process becomes more environmentally friendly. The design features a natural brown appearance, eliminating the need for bleaching. Minimal ink and fewer mixed materials also ensure easier processing at recycling facilities, helping improve overall recycling rates.
Enhanced Recyclability: With an average of 98% wood fiber-based materials in Amazon’s packaging, their new designs ensure that the materials are easier to recycle, aligning with Amazon’s goal of making its packaging 100% recyclable. By increasing the use of recycled materials, Amazon is diverting waste from landfills and supporting a circular economy.
These changes not only reduce waste and lower carbon emissions but also simplify the recycling process for consumers, making it easier to dispose of packaging responsibly.
How Your Business Can Reach Sustainability Goals
Amazon’s efforts highlight the importance of sustainable packaging, an initiative that any business can replicate. Whether through adopting eco-friendly materials, reducing waste, or improving recycling processes, every step toward sustainability counts.
At Plastic Expert, we specialise in helping UK businesses achieve their sustainability goals. We provide efficient collection and recycling services for a wide range of waste materials, including plastics, hazardous items, cardboard, paper, and more.
By partnering with us, your business can reduce its environmental impact, contribute to a circular economy, and take a significant step towards a greener future.
